Elias Wambugu

Co-Founder · 2023–

Clutch Coffee Club

A community brand born from car culture and coffee—rooted in a family coffee-farm story and built with Mikayla Hilario to create shared moments of energy and belonging.

Brand system

Clutch Coffee Club

Roast

Cream

Clay

Ink

Sunday meet — Marin Headlands

0 going

01The problem

Translate a personal heritage and shared passion into a brand people can gather around—beyond a single product drop.

02What I built

  • Co-founded with a clear cultural thesis: cars, coffee, and community.
  • Connected family coffee-farm roots to a modern Bay Area community brand.
  • Treated brand and product as one experience.

03What changed

A living brand that blends lifestyle, product, and community—parallel to the software work, not separate from it.

What it's made with

BrandCommunityCPG
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