Elias Wambugu

About

Engineer. Creative.Founder.

I make the software and the brand that goes around it. Born out of running an agency, learning to code, and refusing to pick one of the two. Based in Mill Valley, California.

Warm studio light texture

After running a marketing agency, I got tired of tools that didn't talk to each other—chasing file access, digging through Slack for decisions, losing context. That frustration became Astracollab.

In parallel I co-founded The Next Creatives—a San Francisco studio for brand and creative direction—and Clutch Coffee Club with Mikayla Hilario, rooted in car culture and a family coffee-farm story.

I didn't get into tech the usual way. I got there by building things people could actually use — like myresume.guru — writing about it publicly, and taking 250+ rejections before a team said yes. That team was Replo, right after I graduated from Dominican University of California.

Timeline

2025–

Co-Founder · The Next Creatives

Creative studio & consulting in San Francisco—brand, product, and campaigns.

2024–

Founder · Astracollab

Building collaboration tools for modern teams across multiple industries.

2023–

Co-Founder · Clutch Coffee Club

Community brand at the intersection of car culture and coffee.

2023–2024

User Community Education · Replo

Helped teams learn and ship with the platform after breaking into full-time tech.

Earlier

Frontend / Software Engineer · Sasa · Tech Tree Root

Product engineering across frontend and full-stack roles.

2021–2023

Student · Dominican University of California

Continued building products, writing, and community while studying.